Friday, December 12, 2008

The Mercy Ad Campaign



A startling new ad campaign for human rights for domestic workers in Saudi Arabia (via csmonitor)

"Mercy" -- which is an important part of Islam -- is also an ad campaign in Saudi Arabia. The ads argue with arresting imagery for the better treatment of Saudi Arabia's ubiquitous domestic workers and were created by Fullstop, an advertising agency in the birthplace of Islam. The Middle East Broadcasting Center (MBC) and the MBC-owned Al Arabiyya TV are running three television ads. Above is an image that has run in Saudi Arabian newspapers.

More here.

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