Friday, November 14, 2008

The Dark Knight On Track to Reach $1 Billion



(image via superherostuff)

Graphic novel movies are not going the way of the Dodo any time soon. There are many reasons why this is so. Comic books are storyboards, and are thus ready-made for the big screen. The Corsair's generation -- X -- grew up reading comics and that familiarity lends itself to the big screen brand loyalty. Smart celebrities would be well advised to buy up comic book properties and slim down for the spandex (Is there anyone working on "The Dazzler"?). Despite a bad economy, Iron Man boosted Marvel's 3Q earnings by 40%, according to Variety. This, and the growing influence of frivolous video gaming, could be swatted aside as industrialized fantasy. Or it could be construed as harmless escapist fantasy.

DC Comic hero Batman isn't doing too bad either. From DeadlineHollywoodDaily:

"Any day now, 2008's biggest blockbuster The Dark Knight will be topping $1 billion worldwide. Warner Bros tells me that it's already reached $997.5 ($528.5 million domestically and $469 million internationally) since its North American release on July 18th. It's already the 2nd highest domestic grossing pic of all time behind only the $600.8 million domestic haul of 1997/1998's Titanic."


More here.

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